Coca-Cola and Yahoo have joined hands to create a digital fashion channel 'Style it Light'The digital channel, which will be hosted within Yahoo's lifestyle property, aims to deliver a "lighter approach" to everyday fashion news and attempts to position the sugar free soft drinks as the "must-have fashion" accessory. It will bring together daily fashion features, videos, news, reviews of the



atest trends and interactive content tailored to visitors' personal interests. Contributors include Pat NcNulty, editor of Cosmopolitan.co.uk and fashion blogger Tor Briefly. The campaign is carried across Coca-Cola's North Western Europe and Nordics region. The launch of the digital channel is part of Coca-Cola's wider 'Love it Light' fashion campaign, which portrays the drink as a fashion accessory. It will work for Coca-Cola Light and Diet Coke, as part of the their marketing push. The campaign by Mother features a TV ad, which broke in April this year, and a partnership with Karl Lagerfield, who has designed three limited edition Diet Coke bottles.