RAMKY BIG Green Ganesha Campaign, by 92.7 BIG FM, India’s largest radio network, today unveiled the Campaign in the presence of the beautiful and charming Bollywood actress Esha Deol and the child star Jannat from the popular primetime show ‘Phulwa’.  The RAMKY BIG Green Ganesha Campaign aims at heralding a new phase in environment protection by pleading with the people to celebrate Ganesh Ch



turthi in a eco- friendly way. Its arguably the biggest green Ganesha campaign in the country spanning thirteen cities and is in its 4th year of celebrations.

Esha Deol, who is back after a sabbatical of sorts, along with the adorable Jannat seemed to be thoroughly enjoying while learning to make a Paper Mache Ganesha under the guidance of an expert idol maker Mr Digambar Mayekar who is behind making the tallest paper ganesh in Mumbai known as Parlacha Peshwa. Ganesh Chathurti is the most celebrated festival across Maharashtra and is celebrated in all exciting ways possible. However, great care must be taken to safeguard the environment against any ill effects. This is the whole purpose of the 92.7BIG FM RAMKY BIG Green Ganesha Campaign, now in its 4th year.

Commenting on the official launch of the campaign, Soumen Ghosh Choudhary Business Head 92.7 BIG FM said, “Having pioneered the concept four years ago, we at 92.7 BIG FM are very happy to see the growing success of the Green Ganesha campaign year on year, and we hope it will in the coming years gain the momentum of a national movement. We are extremely thankful to the celebrities, authorities and partners who are doing their bit towards environment and extending their support to the cause.”

Mr Ram Agnihotri, National Head – Industrial Waste Management, RAMKY Enviro Engineers Limited said, “We are indeed very delighted to be a part of such a noble cause like the 92.7 BIG FM RAMKY BIG Green Ganesha Campaign and equally proud to be associated with the brand spearheading it in the country like no other. As India’s largest environment company we believe that recycling takes little effort but a big diff




tri, National Head – Industrial Waste Management, RAMKY Enviro Engineers Limited said, “We are indeed very delighted to be a part of such a noble cause like the 92.7 BIG FM RAMKY BIG Green Ganesha Campaign and equally proud to be associated with the brand spearheading it in the country like no other. As India’s largest environment company we believe that recycling takes little effort but a big difference to our world. Its our endeavor to support initiatives that not only raises environment concerns among people but also enables them in taking actions by contributing paper towards making of the BIG Green Ganesha.”

In order to scale greater heights and connect with the consumers closely, 92.7 BIG FM decided to go one step further this year and launched a Facebook application, http://www.facebook.com/92.7bigfm so that people who cannot spare the time doing their bit for the environment can spread the message of going eco- friendly. This was done keeping in mind the growing importance of the use of social media and its ability to spread the message far and wide.