BBC Hindi has collaborated with AudioNow, a US based mobile “phone radio” distribution company to launch BBC Hindi Radio on mobile phones across US. Targeting the Hindi speaking population in the United States, it’s a voice portal service which doesn’t need downloads or the need to access data services. Listeners can call 712.432.6586 to listen to the BBC Hindi one-hour radio news programme, or 71



.432.6585 to listen to two-minute audio news bulletins in Hindi which are updated twice a day. AudioNow also has BBC content in different languages like Urdu, Somali, Arabic and Persian. According to Audionow’s website, the service is free for listeners (apart from applicable per minute access charges), and channels have a one-time setup fee of $200.