Services, today announced the launch of Netxcell’s Video Outbound Dialing (OBD) platform which will give a new dimension to video messaging.

Netxcell’s Video OBD can be customized to deliver rich Video content to 3G subscribers enhancing not only the overall user experience but also making the impact of the content far more effective in a cost efficient manner. Telecom operators/enterprise



pting to offer this service can enable their customers and target audience to innovatively deliver video content be it for information, entertainment, crisis situation management, market a product, communication of company progress or updates, shareholder communication,customer relationship management and any other application to reach out to their customers, shareholders, general public amongst others.

Netxcell’s Video OBD platform can launch push-campaigns that use outbound video dialing or pull-campaigns that entice the user to make a video call to the brand portal.

Netxcell’s Video OBD can also be used by an enterprise or corporate directly by using PRI
line (Primary Rate Interface – a form of ISDN), which will enable the enterprise to send video
messages directly to 3G subscribers of different operators simultaneously.

Netxcell’s Video OBD is a one-to-many interactive service on the multimedia platform
wherein any audio-visual content can be sent to an individual or a group of users
simultaneously. The user can send multiple video clips of to all or a specified group of 3G
users simultaneously on a single platform.

This video message content could be anything from a customized interactive corporate
message to an advertising content. The biggest benefit of the service however is for the
advertisers as real-time customer data can be tracked, monitored and effectively measured
under this service.

Speaking on the launch, Mr Debasis Chatterji, CEO - Netxcell Limited said “Trends
indicate that the inclination towards the concept of video message is gradually increasing
and may take over a considerable share o




ent. The biggest benefit of the service however is for the
advertisers as real-time customer data can be tracked, monitored and effectively measured
under this service.

Speaking on the launch, Mr Debasis Chatterji, CEO - Netxcell Limited said “Trends
indicate that the inclination towards the concept of video message is gradually increasing
and may take over a considerable share of traditional text messaging due to the appeal of
richer content. Netxcell’s Video OBD is the next generation application that aims to leverage
new technology to deliver an enriching and effective experience to the both parties i.e. either
the end user or the broadcaster.”