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Epson sponsors the telecast of the India- England Cricket Series

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Even as the excitement around the India-England cricket series reaches a fever pitch in anticipation of Sachin Tendulkar's 100th ton, Epson India announced that it will be one



f the Associate Sponsors of the series telecast on Star Cricket. The series, which started on July 21 with the first test match at Lord's, the 100th between India and England, is the first big tournament with the full World Cup winning squad.

 

Epson will be present on Television after a substantial gap and will be showcasing its entire range of imaging products in an effort to drive reach, visibility and equity for the brand. The very successful “See Beyond the Usual” campaign theme will be extended to the television spots. The move to advertise on television is reflective of the increasing confidence of the brand and the commitment to further accelerate growth. Epson has been growing at a rapid pace over the last few years with turnover in FY 2010-11 touching Rs. 505 Crores.


The cricket series between arguably the two top teams in the world is drawing a lot of attention for milestones like being the 2,000th test and the 100th between England and India besides the Master Blaster's anticipated 100th Test century. India plays four test, five ODIs and one Twenty20 match against England between July 21 and September 16.

 






op teams in the world is drawing a lot of attention for milestones like being the 2,000th test and the 100th between England and India besides the Master Blaster's anticipated 100th Test century. India plays four test, five ODIs and one Twenty20 match against England between July 21 and September 16.

 








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