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lalqilla rice



(A GOVT. RECOGNIZED HOUSE) Out Side Chattiwind Gate, Amritsar 143001, Punjab (INDIA) Phone: 248212

About Us The story so far ASCW was born out of the vision of Late S. Amar Singh who started this company from a wholesale shop in the grain market at Amritsar. He wanted the world to taste and enjoy the pride of India: The Original Indian Basmati Rice. With this mission in his heart, Amar Singh Chawal Wala (ASCW), a rice company was established in the early 1900ís which has blossomed in a multi-crore enterprises that it is today. In early 1950ís, Mr. Kartar Singh, the eldest son of S. Amar Singh joined him with a mission in heart to make ASCW a leading global company. He felt the need to promote branded / packaged rice and started the business of milling, processing and marketing of branded basmati rice under the flagship of Lal Qilla. In 1956, Mr. Pritam Singh joined his elder brother Mr. Kartar Singh with the vision that a triumph can be achieved with a small beginning. The undying faith and unshakable confidence are the milestones to reach the highest peak. In line with this mission, both the brothers stormed Lal Qilla to new heights and emerged as the undisputed market leader in Basmati rice. In 1986, Mr. Arvinder Pal Singh, a man with dynamic leadership abilities and strategic thinking joined his family business with the principle of serving only the best quality Basmati to the world. Backed by a team of visionaries, world-class technology and committed professionals, the company started the export of the premium rice qualities and the flagship product Lal Qilla stormed to new heights in the domestic as well as international market. His dedication stem from a firm belief that we must give back to society in some measure, what we have received in abundance.

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