A New Way to Measure, Track, and Visualize Online Adv ROI
Posted On:Marketing departments, and digital agencies can use the Adigami web application to aggregate data across different online advertising accounts and get a clear picture on how each component is performing.
Today, advertisers have to sign into individual accounts and
download the data they need from each marketing channel. They then have
to normalize the data in spreadsheets, merge, clean, and format it.
This painful and error prone process is repeated monthly if not weekly.
There’s a clear need for automated download of daily data from all
sources. Adigami makes this effortless and augments the data with
actual website traffic results. This combination allows decision makers
to match advertising spend and other important metrics against actual
traffic and conversions.
“It’s like Mint for online advertising accounts,” said Cyrus Ghalambor, CEO and co-founder of Adigami (www.adigami.com (http://www.adigami.com/)). The platform also has a powerful keyword recommendation engine. Keywords that can generate organic or paid traffic are automatically discovered and recommended to the user, saving them countless hours of manual research.
Adigami’s feature allows the user to easily monitor the progress of their inbound marketing efforts, ranging from traditional SEO to content and social media marketing. This, combined with Adigami’s helps advertisers understand the true value of their efforts.
A unified dashboard containing site traffic, advertising data, and social media metrics is a powerful tool in monitoring web presence. The application has an easy sign up process and a 15-day trial period.
ng web presence. The application has an easy sign up process and a 15-day trial period.
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