Effie Worldwide and Warc, the global marketing intelligence service, revealed the results of the inaugural Effie Effectiveness Index. After analyzing finalist & winner data from 40 worldwide Effie competitions, Procter & Gamble is the most effective advertiser, McDonald's the most effective brand, Omnicom the most effective advertising holding company and BBDO Worldwide the most effective



dvertising agency network. Sancho BBDO of Bogota, Colombia is the most effective individual agency office. Wieden & Kennedy, based in Portland, Oregon is the most effective independent advertising agency.

“The Effie Effectiveness Index will become the industry standard. It is the world’s most comprehensive ranking of agency and advertiser performance and a valuable resource for anyone interested in marketing effectiveness.”

"The Effie Index is the best source for who's doing the best marketing around the world," said Matt Seiler, Effie Worldwide Chairman of the Board and Global CEO of Mediabrands. "As part of the overall Effie offer, it should be an invaluable source to help marketers and their agencies."

The Effie Index ranking system rewards not only Effie winners but finalists. In the inaugural Effie Index, Effie finalists and winners announced from June 10, 2010-June 13, 2011 qualified for the Index. The comprehensive rankings, which can be filtered by region, country and product category, along with detailed information on the point system can be found on www.effieindex.com.

The top five most effective advertisers around the globe include: Procter & Gamble, Unilever, Kraft, Nestle and Coca-Cola. The top five most effective brands are McDonald’s, Pepsi, Coca-Cola, Chevrolet and Vodafone.

The top five most effective agency holding groups in the world are Omnicom, WPP Group, Interpublic (IPG), Publicis Groupe and Havas Advertising. The top five most effective agency networks are BBDO Worldwide, McCann Worldgroup, Ogilvy & Mather, DDB Worldwide, and JWT. The top five most effective agency offices are Sancho BBDO (Bogota, Col




nald’s, Pepsi, Coca-Cola, Chevrolet and Vodafone.

The top five most effective agency holding groups in the world are Omnicom, WPP Group, Interpublic (IPG), Publicis Groupe and Havas Advertising. The top five most effective agency networks are BBDO Worldwide, McCann Worldgroup, Ogilvy & Mather, DDB Worldwide, and JWT. The top five most effective agency offices are Sancho BBDO (Bogota, Colombia), Ogilvy & Mather (Mumbai, India), OMD (Bogota, Colombia), BBDO (Santiago, Chile) and Lowe Lintas (Mumbai, India), while the top five independent advertising agencies are Wieden + Kennedy, (Portland, Oregon, USA), Kinograf (Kiev, Ukraine), Rabarba (Istanbul, Turkey), BBH Singapore and a fifth place tie between BMF (Sydney, Australia) and Propaganda House (Kiev, Ukraine).

Rufus Olins, chief executive of Warc, said, "The Effie Effectiveness Index will become the industry standard. It is the world’s most comprehensive ranking of agency and advertiser performance and a valuable resource for anyone interested in marketing effectiveness."

Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the ever-changing marketing industry. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy. This has taken shape in webinars, white papers, global conferences, winner showcases and more.

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs.