As part of its effort to provide consumers superior quality products with convenience of time and place, Dabur India Ltd. has launched its first-ever online shopping portal www.daburuveda.com. With this, Dabur is the first Indian FMCG company to launch a dedicated online shopping portal for its beauty products range. The portal will be the online gateway for consumers to know, understand, buy and



ift the exclusive Dabur Uveda range of skincare products. Announcing the launch, Mr. Sanjay Singal, Head of Marketing - Skin Care, Dabur India Ltd. said, "Within a year of its introduction, Dabur Uveda has carved a niche for itself in the Indian skincare market with its expertise in Aurvedic skin care. Dabur Uveda Range of products is a unique combination of Ayurveda & science that offers products in a modern format for modern women. This interactive website aims at providing consumers detailed information about the Dabur Uveda range of products which work from within on various skin issues & prevent their reoccurrence." The online shopping feature on www.daburuveda.com enables a consumer to purchase any of the Dabur Uveda range of products online and make payment either through debit card or credit card or through net banking. The option of payment on delivery is also available. Consumers are also given an option of gifting Dabur Uveda range of products to near and dear ones by way of online gift vouchers. The portal also helps the user locate the exclusive stores where Dabur Uveda range of products is sold by experienced beauty advisors. In addition there is an expert speak section where eminent professional expert Ms Bharti Taneja shares her insight on skincare. The portal also conveys to the consumer the proven results of efficacy of the products and details on igredients. "This is the first online shopping portal from Dabur or by any Indian FMCG company. We intend to give our consumers an all-new experience of shopping that's convenient and faster. Now, a lady sitting at her home anywhere in the country can know about Dabur Uveda range of products and purcha




tal also conveys to the consumer the proven results of efficacy of the products and details on igredients. "This is the first online shopping portal from Dabur or by any Indian FMCG company. We intend to give our consumers an all-new experience of shopping that's convenient and faster. Now, a lady sitting at her home anywhere in the country can know about Dabur Uveda range of products and purchase them any time without paying anything extra for the shipment. There is also an option of gifting your loved ones any of the Dabur Uveda range of products at the click of a mouse," added Mr. Singal. The brand has also become active in Facebook and Twitter and the online sales portal is integrated with these, providing consumers a complete digital experience of knowing and buying Dabur Uveda range of products.