Dell today announced its premier customer event, Dell World 2011, bringing together top industry professionals to share strategies, techniques and best practices to harness IT efficiency and unlock innovation in the Virtual Era.

“The Virtual Era is one of unparalleled challenges — safely embracing consumerization, harnessing social networking, breaking through virtualization ceilings, and e



ficiently coping with the ongoing data deluge. Technology innovation is critical for organizations of every size to compete and thrive”

Dell World 2011 will take place at the Austin Convention Center in Austin, Texas, from Oct. 12-14, 2011.

“The Virtual Era is one of unparalleled challenges — safely embracing consumerization, harnessing social networking, breaking through virtualization ceilings, and efficiently coping with the ongoing data deluge. Technology innovation is critical for organizations of every size to compete and thrive,” said Paul Bell, president of Public and Large Enterprise, Dell. “Dell World 2011 brings customers from both public organizations and mid- to large enterprises together to hear from thought leaders, share best practices, participate in interactive discussion and network as they explore those untapped opportunities.”

Presenting on the topic of “Unlocking Opportunity through Innovation,” Chairman and CEO Michael Dell will deliver the opening keynote offering his perspective on the changing face of IT and its future impact on global economic growth, competitiveness and the nature of how people live, work and play.

Dell World 2011 attendees will also hear from industry leaders including:

    * Steve Ballmer, Microsoft CEO
    * Marc Benioff, salesforce.com chairman and CEO
    * Paul Maritz, VMware CEO
    * Paul Otellini, Intel president and CEO
    * Brad Anderson, senior vice president of Dell’s Enterprise Solutions group
    * Paul Bell, president of Dell’s Public and Large Enterprise group
 &nb




llmer, Microsoft CEO
    * Marc Benioff, salesforce.com chairman and CEO
    * Paul Maritz, VMware CEO
    * Paul Otellini, Intel president and CEO
    * Brad Anderson, senior vice president of Dell’s Enterprise Solutions group
    * Paul Bell, president of Dell’s Public and Large Enterprise group
    * Steve Felice, president of Dell’s Consumer, Small and Medium Business group
    * Steve Schuckenbrock, president of Dell Services


Dell World 2011 will bring together subject matter experts, industry visionaries and technology professionals to discuss solutions to business issues such as securing the enterprise, measuring IT efficiency, exploring the cloud and unlocking innovation in industry verticals such as healthcare, education and manufacturing. Attendees will also learn from each other in hands-on, real-world environments.