Radio has the power to go to the grassroot levels and reach where newsprint hasn't and TV cannot, truly a common man's medium because we charge nothing to the end customer. With phase III the doors to this growth have now been opened and we'll see an era of 30% year on year growth for the radio industry.

At RBNL, we will be looking at multiple frequencies which will be a revenue multiplier



ithout huge incremental capex / opex. In addition to key urban centers and a network of C and D cities the significant increase in radio inventory and the pricing power offered by multiple frequencies in cities will lead to content innovations and drive growth.

With expansion of FM radio to 294 cities, FM radio will now touch 90% of Indian population making it truly a common man's medium

FDI at 26% is a welcome move, a consortium of investors or investor can largely look at a more active participation in the management of the Cmpany. There is merit however, for increasing the FDI limit further as presently operators are only allowed carriage of AIR news, hence not in pure play of news journalism / broadcast. It is a good time for strategic investors to look at the industry. The industry is at an inflation point and he incentives offered in phase III guidelines make it very attractive for investors to look at this sector, showing galloping growth in the next 5 years.

Supporting the Government, RBNL recognizes its role in 'building the nation' and also catering to the sensitive areas of North East and J&K. In phase II itself we had bid for these circles. We are very happy with the special incentive package announced by the government for these markets and will be happy to participate in similar clusters, extending the BIG FM brand to the furthermost areas of the country.




will be happy to participate in similar clusters, extending the BIG FM brand to the furthermost areas of the country.