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Jim Beam presents 18 bands and 12 hours of non-stop music

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Jim Beam, the world’s No.1 bourbon whiskey, co-organized a music concert Cry Freedom for its audiences. The concert had non-stop live music for 12 hours and 18 bands with a spectacular performance by some of the greatest bands and solo artists like Indus Creed, Gary Lawyer, Adil & Vasundhara, Anushka Jagtiani, Afflatus, Blakc, Boomerang, Blackstratblues, The Hoodwink Circle and many more… Thes



outstanding artists collaborated for the first time in an exhilarating performance at Hard Rock Café on Sunday.

The concert witnessed the bands performing Live for 30-40 minutes each. The livewire performances were interspersed with an exciting ‘Jim Beam Guitar Contest’ whereby the chosen band would give out a branded Jim Beam acoustic guitar to a lucky wannabe guitarist from the crowd.

Mr. Harish Moolchandani, CEO and Managing Director - India Business, Beam Global Spirits & Wine (I) Pvt. Ltd. said, “Music concerts are a natural way to bring people together and Jim Beam has a long-standing connection and affinity with music. Cry Freedom is a unique collaboration of some of the finest young artists and an experience that embodies the spirit of Jim Beam. “
The audience not only got the chance to enjoy the 18 bands from across the country but also had the opportunity to experience their favourite bourbon with bartenders creating interesting Jim Beam cocktails at the bar.

Jim Beam differentiates itself from other bourbon whiskeys as it is aged for a minimum of four years to produce a smooth taste. It is the only American whiskey that has been distilled and sold by the same family for 7 generations since 1795. It is available in two variants in India - Jim Beam White Label (aged for 4 years) and Jim Beam Black Label (aged for 8 years). Jim Beam Black® Bourbon has been given the highest rating of any North American whisky by the Beverage Testing Institute of Chicago. Jim Beam is the largest selling spirits brand in Australia and is also available in the Ready to Drink (RTD) format in certain markets globally.

Cry Freedom concert is about str




im Beam White Label (aged for 4 years) and Jim Beam Black Label (aged for 8 years). Jim Beam Black® Bourbon has been given the highest rating of any North American whisky by the Beverage Testing Institute of Chicago. Jim Beam is the largest selling spirits brand in Australia and is also available in the Ready to Drink (RTD) format in certain markets globally.

Cry Freedom concert is about striving for freedom in several spheres of our lives. In this day and age, freedom no longer means independence from colonial power. Cry Freedom can be interpreted as a war cry for freedom of different kinds: The freedom of expression, the freedom to pursue the arts and music in any way we like, the freedom to choose to live life the way we want to, et all.

Jim Beam is available across all key markets in India. Jim Beam White is available for approximately Rs.1500 and Jim Beam Black is available for approximately Rs.3000 in Mumbai.






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